Abdullah M AhmedNutri
Oleum.
An identity designed from the first concept, brought to life across packaging and a complete digital brand experience.
Built for the real world, not just a mockup.
Nutri Oleum is a woman-owned Pakistani brand specializing in natural, cold-pressed oils, built around purity, wellness, and empowering healthier lifestyle choices. The project brought together visual identity, packaging and an e-commerce experience. The archive below connects the early process to the physical products.
The challenge was bigger than a logo.
The brand needed a professional identity and e-commerce presence that communicated its natural product quality and established trust in a competitive health and wellness market.
I designed a typography-led logo featuring an oil vessel with a droplet flowing into a leaf, connecting the product directly to its natural origins. The visual direction was intended to communicate purity, authenticity, and wellness to health-conscious Pakistani consumers.
Before there was a brand, there was an ambition.
The conversations began in 2022, before Nutri Oleum was a finished visual identity. In 2023, the focus shifted toward the brand name, design ideas and practical digital needs.
One of the first conversations about creating something of her own. Long before a product photograph existed.
An early business ambition, before a finished brand identity.
Logo exploration, packaging and an e-commerce experience brought the brand into focus.
Every finished brand has a first rough line.
The early drawings explored oil, leaves, natural ingredients and product symbolism. Rather than hiding the imperfect stages, they reveal how the visual idea was investigated.
Designed to feel natural. Built to stay recognizable.
An oil vessel, droplet, and leaf communicate the product category and natural positioning. Product-specific colors and packaging applications extend that system while retaining a consistent identity.
One identity.
Several products.
A shared logo, typography and botanical detailing connect the product family. The same visual language adapts across the real canola, mustard and olive oil packaging.
The identity. The website. The original work.
An archive of the identity explorations, visual applications, and e-commerce design work from the original Nutri Oleum project. From identity exploration to digital application.
The design became something real.
Actual printed labels, actual bottles and actual physical implementation. This is the point where the identity leaves the design file and enters the customer's world.
A brand that also had to work on a screen.
The original project gallery above is part of the real e-commerce and visual-design story. The behind-the-scenes workspace photograph adds historical context; it is not a substitute for the actual website designs.
Identity, packaging and web working together.
Wireframing, brand-consistent layouts and website implementation made the visual identity useful beyond the bottle label.
What this project actually delivered.
A usable brand system
A logo direction and visual language applied to the brand's touchpoints.
Real-world packaging
Labels visibly implemented across canola, mustard and olive oil bottles.
Website experience
A companion digital presence developed to present the brand and its products.
“Working with Abdullah on our Nutri Oleum e-commerce website was a pleasure. His hero image design set the perfect tone and brought instant clarity to the entire project.”Mamoona M.CEO, Nutri Oleum
